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Gonzalo Gallardo
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Gonzalo going over the sales panel on the laptop and the menu on the phone with a restaurant owner

Who I am

Hi, I’m Gonzalo.I start from your business.

For 15 years I’ve been designing how things work: stands, a festival, an agency, digital products and today businesses in Curicó and the Maule region. My work starts before any technology.

First I want to understand how you sell, how your team works and where your time goes. Then we look at which technology makes sense, which is sometimes less than you think.

  • 35projects delivered
  • 23running today
  • 12different industries

In plain words: Before I design anything, I want to know how you sell. The design comes after.

The difference isn’t the design.It’s understanding the business first.

  • Hardly anyone needs a website

    What they need is for quoting, booking or taking an order to stop depending on someone being free.

  • The whole journey, not one piece

    A great quote tool with a messy WhatsApp is still a business that loses sales.

  • Saying what we don’t know

    My cases have parts that say “this still needs measuring”. I prefer that to making up a percentage.

Background · 15 years in 5 stages

What this is for: So you know where my way of looking at a whole business comes from, not just the screen.

I didn’t start in digital.That’s why I understand a whole business.

01 / 05 · 2011 – 2014

Nolostand · Orange Latam

3D designer

Stands, product displays and retail spaces that someone then had to build to the exact measurements.

What I learnedTo design things that really get built.

2.40 m3.00 m

In plain words: What I can do, told in terms of what it does for you.

What my CV says,translated into your business.

  • I understand
    • How your team works today, spreadsheets and WhatsApp included.
    • Where you lose the sale, and why.
  • I design
    • Screens your customer understands without anyone explaining them.
    • A brand that looks the same on the website, in the shop and on social media.
  • I build
    • The system working, not just the drawing.
    • Something anyone can use, including people who don’t see or hear well.
  • I help you grow
    • Campaigns that land on a page that sells, not on a form nobody answers.
    • Video and photos of your real business, not stock images.

In plain words: At every stage you know what I’m doing and what I need from you. No surprises.

Four stages.At each one you know your part.

  1. 01
    Understand how you work

    I look at what your team does by hand and where people’s time goes.

    What I need from youLet me see how you work, spreadsheets and WhatsApp groups included.

  2. 02
    Decide what to do first

    We pick what costs you the most today and write it down, along with what can wait.

    What I need from youDecide with me what we won’t do. It’s the awkward part and the most important one.

  3. 03
    Build

    In the order that helps you most, with a panel so your team can change what they need without calling me.

    What I need from youSomeone who answers my questions about the business quickly.

  4. 04
    Measure what changed

    We write down where you stand before launch, so later we know what worked.

    What I need from youTen minutes to measure where we stand before launch.

Education

  • Product DesignerUniversidad de Talca
  • Diploma in Digital AnimationAcademia Mac

Spanish, native · English, upper-intermediate

Need my CV as a PDF? Ask me on WhatsApp ›

Curicó, the Maule regionand the rest of Chile.

Being close matters: I’ve understood processes sitting in the client’s office. Outside the region I work remotely without any trouble, over WhatsApp and online meetings.

Gonzalo Gallardo on site with a client, looking over a project

Free meeting · 30 minutes

Want to know what we could do for your business?

Book a free meeting. We look at how you work today, together, and I help you work out what’s worth digitising first, and why.

  • ✓ Online or at your business
  • ✓ You leave knowing where to start
  • ✓ No strings attached
Book my free meeting →