Now you can see the fire from your phone.

Before proposing anything I looked at what a new customer sees from the outside: Instagram, Google Maps, Tripadvisor and the website they had then. The hardest part was already solved —seven years in business, a 1900 townhouse facing Plaza San Francisco, an open grill, a terrace, a private room, 4.3 stars on Google and 4.5 on Tripadvisor, seventh of 85 restaurants in Curicó— but almost none of it showed on a phone.

• Three sets of hours for the same place: Google said until 22:30; the website, until 23:30 and closed on Sunday; Instagram, open on Sunday. Anyone wanting to go didn't know which to believe.
• Six Instagram posts between January and August 2026, fewer than one a month, for an account with 11.3 thousand followers.
• Almost everything posted was a poster with text. The meat, which is what people come for, barely showed up.
• The Google Maps listing was unclaimed: nobody answered reviews or controlled what it showed.

• A home page with a video and two doors. Having to read to understand the place. "Stay by the fire.", the embers moving and two buttons: explore the menu or book a table.
• A digital menu with photo, price and weight. Asking by message what there is and how much it costs. Every dish has a professional photo, a price, a weight, the doneness of your choice and a detail view that opens.
• One search box for the whole menu. Going through three menus to find a wine or a cocktail. "A dish, a wine, a cocktail…": one box for food, wine and the bar.
• A fixed bar on mobile: Menu · WhatsApp · Book. Losing the person who came to look and wanted a seat. The three ways out stay in view while you scroll.
• One set of opening hours. Not knowing what time they close. The website has one set of hours, just one, in the same section as WhatsApp, the phone, the events email and directions.
• The three spaces, with photos. Calling to ask where to sit. "Where shall we sit?" shows the grill room, the terrace and the private room.
• Professional food photography. The text poster standing in for the meat. The menu and the featured dishes on the home page carry real photos.
• A month of Instagram, planned. Posting whenever there's time. From 23 September to 23 October 2026, fourteen posts with their copy, artwork and time, alternating dish, space and family.

The website is live and the posting calendar has been running since 23 September 2026. There are no after-figures yet, and none will be made up.

• The website gives one set of hours, and the booking won't let you pick a time outside them.
• The meat comes first: on the home page, in "First, the look" and on every dish in the menu.
• Instagram has a planned month of fourteen posts, against six in the previous eight months.

The numbers that would close the case are still missing: bookings arriving over WhatsApp, menu visits, post reach, and whether the Google and Tripadvisor ratings moved. It isn't confirmed either that Google and Instagram now show the same hours as the website. None of that can be claimed yet.