01
Home page
The promise rests on what isn't there: no front desk, no corridors, nobody else. The absence is the product.
- 1Arrival, departure, done
The date search is on the first screen, not hidden behind a “Book” button.
← All work
Palcos de Apalta
Boutique hotel · Colchagua
Price is no longer the reason to go and compare somewhere else.
Guests know what their stay costs before talking to anyone, and the WhatsApp chat starts with everything settled instead of starting from scratch.
What was the problem?
The process that had to go.
“The same four questions every day: which dates are free, how much it costs, how many nights, what's included.”
The path was Instagram → Linktree → website. The form only asked for dates, nobody knew the price until they asked, the rooms had no names, and the WhatsApp chat started from scratch. Spanish only.
What kept breaking
- Forty-one thousand followers went through an in-between page before reaching the website: one more click, and no way of knowing where each visitor came from.
- Check-out times that didn't match between the website and Booking, which leads to complaints that could be avoided.
- Text that contradicted itself: the breakfast description said it avoided animal products and then listed ham, salami, cheese and butter.
- The manager's time spent on repeat questions that a FAQ page and a well-made form answer on their own.
What was decided?
The decision.The guest should know exactly what their stay costs before talking to anyone.
Everything else hangs off that. The calendar is there for that. The total with and without VAT is there for that. The minimum-nights notice is there so the guest doesn't find out the rule only when the manager explains it. And the ready-made WhatsApp message is there so the form does the work a person does today by repeating the same questions.
What I ruled out, and why
Taking payment online in the first versionAt the hotel, every booking is confirmed by a person, and there's no front desk. Charging before that brings risks, like selling the same night twice or giving refunds, and it doesn't fix the real problem: people weren't even getting as far as asking.
What was built?
What was built.Each piece removes a problem.
02
The 35 photos
Every photo says what you're looking at. “The suite open to the valley, with the lounger on the deck”: that's what guests ask when the photo alone isn't enough.
03
Picking the nights
The price builds up as you tap the calendar and stays fixed at the bottom. Guests know what it costs before they type a single word.
- 1You mark the dates with your finger
One tap on arrival, another on departure, and the stretch is filled in. No need for two date boxes.
- 2The total, already worked out
$369,376 for two nights, VAT included. Not “ask for rates”: the actual number.
04
Personal details, at the end
Nobody types their name before knowing whether there's space and what it costs. That's why this is the second step and not the first.
- 1Only the name is required
Phone and email are marked “optional”. Every extra required box is one booking fewer.
05
Summary and payment
The stay is wrapped up with everything settled and in plain sight. The manager stops repeating the same four questions.
- 1The summary put itself together
Arrival on the 25th, departure on the 27th, two nights, a 35 m² suite for two, two adults. None of it was typed by hand.
- 2Paying by transfer is cheaper, and it says so
$11,424 less. And the suite is held for three hours while the guest makes the transfer.
- A two-month calendar you can use with your thumbWhat it removes
Picking dates from drop-down lists on a phone. There was no way to do it by touch.
- Nights and total worked out on their own, with and without VATWhat it removes
The “how much is it?” question, which was the main reason to leave the hotel's own site and go compare on Booking.
- Minimum-nights noticeWhat it removes
The guest finding out the rule only when the manager explains it.
- Four suites, each with its own name and its own reason to choose itWhat it removes
The nameless room that gives no reason to pick one over another.
- Spanish and English, with a switchWhat it removes
The barrier for visitors from abroad. The WhatsApp message also comes out in English, so the hotel knows the guest is from abroad before replying.
What happens on its own
- A WhatsApp message always put together in the same format, with dates, suite and total already settled.
- You know where each visitor comes from, without an in-between page.
What changed?
What changed.
The project is built but the client hasn't approved it yet, so there's nothing running to measure.
- Price goes from being a question to being a number people see before they get in touch.
- Visitors coming from Instagram no longer get lost on an in-between page.
- The mismatched times and the contradictory text are fixed in one single place.
What is still missing
The screenshots are from 25 August 2026. The nightly price shown is that day's price, and it changes with the season.
And everything else.
This case is also written in Spanish. Leer el caso en español →
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