Thirty years of workshop that didn't exist online.

A machine shop in Curicó that builds farm trailers to order had nowhere to show them. Now every model has its own page, and the quote request arrives with the crop, the hectares and the tractor already filled in.

Status: Live
Website: agromecanica.vercel.app ↗

Carro tolva rojo con la tolva elevada por tijera, bajo el techo del taller.

What was the problem?

The process that had to go.

“How much is a trailer?” It depends on the crop, the hectares and the tractor they have. It's never the same answer.”

Thirty years building farm trailers, and every sale came through word of mouth and the shop's phone. People who asked on WhatsApp couldn't name what they needed (“a trailer to get the fruit out”), and on the other end someone had to piece together their whole operation, question by question, before they could give a price.

Every single time

01A message comes in asking about “a trailer”.
02You ask which crop, how many hectares, what tractor they have.
03You ask if it's for harvest, for hauling or for general use around the farm.
04Only then can you suggest a model and estimate a price.
05Half the conversations die before step four.

What kept breaking

Sixty trailers built and not one set of photos of them together in one place.
Buyers don't know the technical name of what they need, so they can't search for it.
Every quote starts from zero, with the same four questions.
A shop that builds to order can't publish a price list, and without a price people don't write.
The machine shop (lathe, milling, welding) is what backs everything up, and you couldn't see it anywhere.

What was decided?

The decision.Not a catalog with prices, but a catalog that teaches you how to choose.

Every trailer page starts with the crop and how the orchard is worked, not with the specs. Buyers recognize their own work in the description before they understand the machine, and the quote form collects exactly the three things that were missing to give a price: crop, hectares and the tractor they have.

What I ruled out, and why

~~A shopping cart~~
Nobody buys a farm trailer by pressing a button. The conversation isn't the problem: the problem is the part of it that's the same every time.

What was built?

What was built.Each piece removes a problem.

Home page

It opens with the one thing an imported trailer can't say: it's built here. And if you need something different, it gets built different.

1
Built here, not imported
The point that decides the sale in the Maule: their own shop, and spare parts you can get in Chile.
2
Thirty years, in numbers
“+30 years” and “~60 trailers” do the job an “about us” page doesn't.

Farm catalog

You don't filter by type of machine but by crop and use. That's the difference between a manufacturer's catalog and one that helps you buy.

1
You come in through the crop
Hazelnut, cherry, apple, kiwi, grape. Nobody searches for “tipping hopper trailer”; they search by what they grow.

Page with price and delivery time

The question that started every conversation, how much and by when, is answered before anyone writes.

1
Price and delivery time, in writing
$5,650,000 before tax and 21 working days. A manufacturer that publishes its delivery time is one that meets it.

Quote form

It collects exactly what used to take four messages to find out, and sends it in writing to the shop's WhatsApp.

1
The three things that were missing
Crop, hectares and the tractor they have. With that, the shop can answer with a price instead of another question.

Page with “how the machine works”What it removes
The conversation about what the trailer really does. It's written around the work in the field, not around spec sheets.
Machine shop sectionWhat it removes
The doubt about whether they build or resell. Lathe, milling, drilling and welding, with real jobs from the shop.
Specialty in European hazelnutWhat it removes
Competing on equal terms at everything. They plant a flag in the crop that's growing fastest in the Maule and are first there.
Call and quote buttons always on screenWhat it removes
Looking for the phone number. Out in an orchard, with gloves on and in the sun, the button has to be there all the time.

What happens on its own

The quote request puts itself together and arrives on WhatsApp in the same layout every time.
It shows up on Google when someone searches “carro agrícola Curicó”, “carro cosechero avellano” and for each crop.
Each model gets its own page, built on its own from the catalog. Nothing is written twice.

What the client does without me

Adding a new model or changing a description just means editing the catalog; the model's page and the list update on their own.

What changed?

What changed.

The shop went from having nowhere to send an interested buyer to having a page for each model and a request that arrives complete.

Sixty trailers built stop being just a line and become seven models, each with its own page.
The quote request arrives with crop, hectares and tractor: they answer with a price, not with a question.
The machine shop is out in the open and backs up the claim that they build their own.
European hazelnut has its own page, and that's where demand in the Maule is growing.

What is still missing

Still to measure: how many quote requests come through the website and how many still come by phone.