Proride
Motorcycles, accessories and repair shop · Linares
A motorcycle shop with 41 models and 1,889 parts had the whole inventory and no way into it. Now you start with where you are going to ride, not with the brand.
What was the problem?
“A customer asks about a bike, but what they are really asking is whether it will work for what they want to do.”
The catalog lived on Instagram and in the salesperson's head. Someone who wanted a bike asked for the price of a model they had seen, without knowing if it suited how they would use it. Comparing two options meant opening two posts and remembering the numbers for each one.
What kept breaking
What was decided?
The first screen is not a grid of models. It is three questions: terrain, budget and engine size. Someone who knows exactly what they want skips the filter and goes to the catalog. Someone who does not know, which is most people, still ends up with a short list they can compare.
What I ruled out, and why
A motorcycle is something you look at, try and talk about. The site exists so that people walk into the shop already knowing which one they want, not to replace the visit.
What was built?
01
It opens by asking where you are going to ride. It is the first question the salesperson asks in the shop, put on the first screen.
Terrain, budget and engine size. Someone who knows nothing about bikes still ends up with a short list.
02
Engine size, weight and price on the same card, with the option to compare without leaving the list.
976 cc, 440 kg, $9,490,000. You do not have to open the details page to rule a bike out.
03
Up to three models side by side, with the rows that differ highlighted. It is the decision that used to be made from memory.
“Price · DIFFERS · $9,495,000”. The rows that match stay quiet. The ones that differ stand out.
04
It asks for the bike's details and the problem. The note saying it is a request is there on purpose.
“This is a request, not a confirmed booking.” Promising a time the shop cannot guarantee costs more than saying so.
1,889 parts no one could see. Twelve categories with their real counts: 565 helmets, 439 lubricants, 180 tires.
Losing the person who came for one thing and wanted another. The three doors into the business are always on screen.
Complaints about an outdated price. The site says prices are confirmed with the quote, because that is the truth.
What happens on its own
What changed?
The full inventory went from being scattered across posts to something you can browse in three taps.
What is still missing
I still need to measure how many shop visits come from the site.
This case is also written in Spanish. Leer el caso en español →
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